Brand Story
Global Reach, Local Touch
DÀYA Voyage is committed to converging global supreme resources to create top leisure and ecological health projects in pristine and rarely-touched scenic spots, and redefining high-end travel with innovative design, exceptional service, and world-class operation standards, and provide elites with a growing lifestyle.
Our Founder
Xu Yiming
Born in Ningbo, Zhejiang in 1966. Lived in Canada in 1996. In 2002, he returned to China to establish Noble Choice (Hong Kong) Investments Limited, the current DÀYA Group. The group has diversified its operations across various sectors including real estate, education, property management, leisure tourism, food safety, etc., which is committed to integrating all available resources and providing comfortable living space, international education system, high quality travel experiences to all our customers and create the ideal life for everybody on the condition of giving full respect to our mother nature.
In 2016, Mr. Xu Yiming created DÀYA Voyage, with the aim of converging global supreme resources to create top leisure and ecological health projects in pristine and rarely-touched scenic spots, and redefining high-end travel with innovative design, exceptional service, and world-class operation standards.
Brand Strategy Consultant
Adrian Zecha
Born in 1933 in Indonesia, Adrian Zecha started his career in the media industry, once at the Time magazine in New York, before joining the hotel business. Since 1972, he has founded or co-founded several renowned hotel brands such as AMAN, GHM and Regent, with his works spanning across the globe.
Among them, AMAN is the legendary representative of high-end resort hotels. Recognized as the godfather of the world’s top boutique hotels, Mr. Adrian Zecha has revolutionized people’s perception of luxury hotels and vacation styles while exerting a profound impact on the development of the global hospitality industry.
Joined hands with DÀYA in 2016, Adrian Zecha is prepared to create a new legend in high-end travel.
Brand Values
Grand Tour
In both oriental and occidental cultures, embarking on a grand tour is a tradition that shapes great minds. For those with noble aspirations, a grand tour is a journey to uncover the true meaning of life in this vast world and is another way to find home. DÀYA intends to explore the most unique, distinctive and inspiring magical lands worldwide, allowing each expedition to not only embrace novel landscapes but also gain a fresh perspective on life.
Immersion in Nature
The most profound philosophy lies in nature. Venturing into nature is also a quest to rekindle our purest and most treasured connections. DÀYA remains committed to upholding the principle of cherishing Mother Nature in all our project developments. With utmost care, we preserve lands, mountains, rivers and forests with the least intervention to provide travelers with unparalleled comfort.
Local Touch
The essence of travel lies in embracing a slower pace and indulging in the distinct local flavors, culture, language and arts. It entails immersing oneself in understanding local traditions, lifestyles, cuisine and specialties. "Local Touch" is the way to open to the diverse and wonderful world, and humbly accept the amazement, inspiration and nourishment it bestows.
Healing Journey
A perfect journey has the power to heal the mind, body and soul. DÀYA puts more emphasis on creating multiple experiences and recuperation services, making travel a vital "time point" and a rejuvenating "healing gap" in life, allowing our guests to enjoy tranquility and enlightenment amidst the exhilaration of exploration and regain passion amidst the weariness of everyday life.